Breaking The Brand
Welcome to Breaking the Brand, the show that turns personal brands into businesses that get noticed and remembered. We’re here to give you clear, no-nonsense strategies that build trust, authority, and consistent growth to your brand. Each episode offers sharp insights and proven tactics to help you create a personal brand that not only looks good but also works to get you seen, hired, and paid. You’ll hear from experts in marketing, AI and content all sharing what it really takes to build a brand that stands out and sells. This is for coaches, consultants, and founders who are tired of feeling overlooked. You’re ready to step up and turn your personal brand into the kind of brand that opens doors and drives real results. If you’re ready to be known for what you do and turn your personal brand into your biggest asset, hit subscribe and let’s get to work.
Listen on:
Episodes
Apr 21, 2025
Apr 21, 2025
2 hr 20 min
In this episode of Breaking The Brand, we have a special guest - Cath from Kindcopy
Adam and Cath chat about connecting the dots between branding and marketing and why most people get it wrong.
We’re talking strategy, storytelling, visibility, and how to make sure your brand doesn’t just look good but actually sells.
Because here’s the truth
A strong brand without marketing? No one sees it
Marketing without a solid brand? No one cares
We break down how branding and marketing work together, where businesses lose traction, and what to focus on if you want your message to hit and convert.
We’re also sharing the biggest mistakes we see, like trying to market before your brand is clear, or obsessing over content that’s not backed by strategy
Whether you’re launching, growing, or rebranding, this episode will shift how you think about visibility, messaging, and what it really takes to get traction.
Check out Cath on
Ig - https://www.instagram.com/kindcopyuk/
Website - https://kindcopy.co.uk/ ( shameless plug - designed and built by us)
🎧 Hit play and let’s get into it
Apr 14, 2025
Apr 14, 2025
8 min
In this episode of Breaking The Brand, we shift the focus to the part everyone sees your external brand.
We’re talking visuals, messaging, content, and the way your brand shows up in the world.
But here’s the thingJust looking good isn’t enough
We unpack what external branding really is, why it’s so much more than a colour palette or a logo, and how to make sure every piece of your brand is doing its job.Because if your visuals and messaging aren’t aligned with your strategy, you’re leaving money on the table
We also share the biggest mistakes we see when it comes to design, content, and brand identity—and how to avoid falling into the trap of looking polished but not performing.
Whether you’re building a brand from scratch or refining what you already have, this episode will give you a fresh perspective on what your audience actually sees, feels, and remembers.
🎧 Hit play and let’s get into it
Apr 7, 2025
Apr 7, 2025
18 min
In our very first episode of Breaking The Brand, we dive straight into the core of what makes a brand actually work, your Brand DNA.
We unpack what Brand DNA really is (and no, it’s not your logo), why most businesses overlook it, and how it impacts everything from your messaging to how your brand is experienced.
Then we get into the part almost no one talks about Internal branding. We explore how the behind-the-scenes side of your brand: your values, team culture, decision-making, and delivery, has just as much impact as your visuals.
If your brand feels disconnected, inconsistent, or not quite landing the way you want it to, this episode will give you a whole new lens on what’s really going on.
Expect honest insights, clear takeaways, and a new way to think about what your brand really is.
🎧 Hit play and let’s get into it
Apr 6, 2025